All existing no+vello franchise owners can now benefit from enhanced search engine rankings and increased levels of online customer engagement, with the introduction of Google+ Local Pages for all centres.
Designed to show key operating details for each centre, including opening times, staff profiles and location maps, each Google + Page will be centrally updated with articles and news stories by Head Office – whilst also giving franchise owners the chance to share important local information with their customers.
“The great thing about Google + Pages is that they are indexed very quickly by the search engines, and can not only enhance rankings for local keywords, but are also highly effective at increasing online brand engagement as customers read local news, offers and event details” says Matthew Simmonds, no+vello’s UK Managing Director.
Introduced as part of an ongoing initiative to help franchise owners’ grow the reach of their business online, the investment in Google+ Local Pages is expected to have a long-lasting positive effect on each clinic’s local sales.
“Google treats these pages like blog posts and articles on trusted, authoritative websites,” says Matthew, “so the more information each centre shares with their local target audience, the more they will find themselves ranking highly in the search engines for multiple industry-specific and locally-relevant keywords.”
There are other advantages to Google + Local Pages too, especially with the customer review function built into the system. This means not only will your news items and regular updates show up all over the search rankings – but franchise owners will also find themselves receiving online exposure for customer reviews as well, providing another great way to build trust and engagement.
With Google’s algorithm increasingly rewarding authoritative and regularly updated websites and social media platforms, there is no better way of gaining more online exposure than maintaining a consistent presence on your very own Google+ Local Page.
“With over 1 billion global users and enjoying a growth rate of over 33% per year, it’s fair to say that the businesses who don’t start using Google+ will be left behind,” concludes Matthew, “that’s why this no+vello initiative is so timely and valuable for all our franchise owners.”