At no+vello, we’re always looking for new and better ways to help our Franchise Owners market their centre in a way that resonates with potential customers in the local community. With this in mind, we’re pleased to announce the launch of new marketing materials, developed specifically to help increase customer demand in the UK market.
Because every country has a different attitude to beauty treatments and marketing, a ‘one size fits all’ marketing approach would never work with an international network like no+vello. This is why it’s so important to design bespoke materials that tap into the decision-making factors that are unique to each culture.
As IPL is still relatively new in the UK, the new targeted materials place specific emphasis on the benefits of IPL over other hair removal treatments, helping to raise awareness of the treatment as well as no+vello as a brand. This messaging is supported by no+vello’s flat rate offering – using value as another key driver to increase business
The new materials include a tri-fold booklet, with new artwork designed to clearly demonstrate that the no+vello service is available to both men and women, reaching a wider audience and helping to attract new customers of both genders. The booklet was launched in time for the Franchise Show at ExCeL in London, giving the no+vello brand more visibility.
Matthew Simmonds, Director General of no+vello UK, explains the thinking behind the new materials:
“We’re here to support our Franchise Owners at every stage of growing their business, and good marketing materials are a crucial part of this. The new materials look to promote the no+vello experience in way that will specifically resonate with men and women in the UK, while remaining rooted in the core no+vello look and feel. I look forward to hearing how the materials are performing in the coming months.”